Deep Dive into the New BBVA Mobile App
Yesterday BBVA launched their new mobile app, called Mobile 9.0; the multinational bank localized the app for each country and added more detailed information about transactions; consumers can now open new accounts, including credit cards and personal loans on the app; it is not just BBVA-centric, the app will pull in financial accounts at other banks, this data is pulled in via their partnership with MX; the bank is also focused on improving financial health which is one of the pillars of BBVA’s five year plan; Javier Rodriguez Soler, CEO of BBVA USA, said, “Traditionally banks in the U.S. have made a very good profit out of the poorer segments of the population through overdrafts and that’s been a huge issue with supervisory agencies and consumer advocates. We will in the short term be making less fees out of overdraft. We’re fine with that. But in the medium term, we’ll have financially healthier customers.” American Banker.