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      Home»Fintech » U.S. Bancorp Relies on Customers to Develop New Products

      U.S. Bancorp Relies on Customers to Develop New Products

      December 10, 2018
      Fintech, USA
      Views : 273
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      U.S. Bancorp has reached out to their small business community to help the bank develop products that speakers directly to the customer’s needs; in March and April the bank got together with 10 – 15 small businesses in California and Oregon to give the reigns to these companies so they could develop a card that would speak to their needs; “We really handed over the reins to our customers and asked them to create their own ideal credit card product — with some limits,”Heather Wolfsmith, head of the U.S. Bancorp’s small business card division, said to American Banker. “They were asked to build a product that maximized their benefit but was still profitable for us.”; this has been a trend for the bank, before building their online lending product they also solicited advice from customers so they could ensure they were building a consumer centric experience. Source.

      Tags : corporate credit cards, small business, U.S. Bancorp
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